Brand Guidelines

Sydone Logo

The Sydone logo is composed of the transformation 

brandmark and the logotype set in Poppins Bold.

The horizontal logo is the primary logo and should be
used in most instances. 

Always use the logo 

fi

les provided in the logo pack.

Primary Logo

Lockup

Brandmark

Logotype

Sydone Logo

Sydone logo is our primary logo colourway and it should 
only be used with white background.

Primary Logo

Brand Colors

Logotype

#509FFF
#1ABC9c
#222F4B

Sydone Logo

The Primary Flat-Tritoned logo should also only be 
used on white background. The Pimary White and
Flat-White should be used mainly on Brand Color 
backgrounds.

Alternates

Primary

Primary Flat

Tritoned and White

Monochrome

Black and White

For any other background you should use the 
Monochrome logo:
- Black logo on light colored backgrounds
- White logo on dark colored backgrounds

All brand alternatives are availble in RGB and CMYK.

Sydone Logo

Only use of the vertical logo if it suits the specific

context or usage better than the horizontal logo.

Alternates

Sydone Logo

Only use of the vertical logo if it suits the specific context or usage better than the horizontal logo.

context or usage better than the horizontal logo.

Alternates

Sydone Logo

Usage & Misuse

Use the white logo on any colored background.

When considering Version A, the shadow (with 60% opacity) 

has to match the background color.

Do not change the brand color.

Sydone Logo

Misuse

Please do not …

Do not shuffle around any parts

of the lockup

Do not rotate any part of the logo

Do not use outlines

Do not use drop shadows or any other 
effects

Do not use different colors

Do not crop the logo

Do not re-create using any other typeface

Do not change the size or orientation
of the brandmark and logotype in relation 
to each other

Do not change the transparency
of the logo

Brand Guide

Visual Style

Geometric shapes and patterns support the brand asthetics.

With individual exceptions, try not recreate the brand itself.

Brand Guide

Sydone Color Palette

#3B4969

#EFD585

#0097A7

#00ACC1

#EFF6FF

#00ACC1

#33CC58

#ECF0F1

#00ACC1

#F3FAFE

#F4F6FA

#055F91

#F96464

#FFEDCA

#C1EFCC

#FDDFDF

#DAE2EE

#055F91

#222F4B

#B99145

Brand Color(2)  #1ABC9c

Brand Color(1)  #509FFF

#222F4B

Functional Colors

Use functional colors in user interfaces only with 
the intention to express warning, attention or 
con

fi

rmation. As part of the secondary colors, 

these connotations should be considered.

Brand Guide

Secondary Colors

#33CC58

#C1EFCC

#FC9785

#FFE6E5

#916B50

#E9E1DC

#FFB62A

#FFEDCA

#9755CD

#E8DCFA

#18AECE

#CFF2F9

#AB657A

#F4E1E7

#FF914D

#FFE8D8

#2889FF

#D4E7FF

#FAD71E

#FEF5CF

#FE6690

#FFE0E9

#00A399

#C7EEEC

#F96464

#FDDFDF

Brand Guide

Typography

Poppins Bold

Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq 
Rr Ss Tt Uu Vv Ww Xx Yy Zz  .,!?$&%  0123456789

Thin

Light

Regular

Semibold 

Bold 

Extrabold 

Black

Thin Italic 

Light Italic

Regular Italic

Semibold Italic

Bold Italic

Extrabold Italic 

Black Italic

Sydone uses Poppins for all communication including our 

product and website. For presentations in PPT, please use 

Arial Black for Headlines and Arial Regular for paragraphs.

All external 3rd party partners (agencies, service provider, freelancers etc.) who equire

fonts for designing, producing or editing printed or digital assets, must obtain a license.

Please contact Sydone for further direction.